Starting October 1, 2026, Meta will begin charging for new types of messages sent through the official WhatsApp API.
Service messages: regular replies sent within 24 hours, whether written by a human agent, an automation, or an AI Agent. Each number includes 1,000 free service messages per month; from message 1,001 onward, Meta will charge for each delivered message.
Utility templates: these will also be charged per message, even when sent within the 24-hour window. The 1,000-message free allowance does not apply to these templates.
Marketing and authentication templates are already charged today and will continue under the current model.
Messages your customers send to your business remain free.
To estimate Meta costs, use our calculator by market, category, currency, and volume.
Calculate Meta costsMeta sets these charges directly, and they are independent of your OneChat plan.