OneChat · WhatsApp Business API calculator

Estimate the cost of your WhatsApp Business messages

Estimate monthly spend by recipient market, message category and delivered-message volume. Compare Meta's official July and October 2026 rate cards.

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Set up your estimate

Estimate Meta's variable charge for the selected period using official rates and progressive volume tiers.

Rate-card periodThe default period is set at release time. Choose manually based on your WhatsApp Business Account time zone.

Recipient marketMeta determines the market from the calling code of the WhatsApp number receiving the message.Meta billing currencyThe calculator uses the rates Meta publishes directly in USD and COP; COP is not an estimated conversion.

CategoryMessages per monthList rateSubtotal

MarketingPromotions, offers and re-engagement.

Messages per month

List rate$0.0125USD

Subtotal$12.50

UtilityTransactional updates requested by the customer.Marginal tier applied: 1–100,000 · $0.0008 · list rate

Messages per month

List rate$0.0008USD

Subtotal$0.80

AuthenticationLogin codes and identity verification.Marginal tier applied: 1–120,000 · $0.0008 · list rate

Messages per month

List rate$0.0008USD

Subtotal$0.00

International authenticationAvailable in 9 eligible markets for the selected period. The estimate continues from authentication volume already accumulated that month, as Meta specifies.

Messages per month

List rate—Not available

SubtotalNot available

ServiceNon-template replies the business sends inside an open customer-service window. No Meta charge in this period.

Messages per month

List rate$0.0000USD

Subtotal$0.00

Official volume tiers

The subtotal is calculated progressively: each block of messages keeps its tier's rate.

Marginal tier appliedUtility1–100,000 messages$0.0008 USD · list rate

Marginal tier appliedAuthentication1–120,000 messages$0.0008 USD · list rate

Potentially no-charge messages

Track them separately: they appear in the summary but do not increase the estimated cost.

Utility within the 24-hour windowCertain utility messages sent in response to a customer may not incur a charge.Messages your business sends during the 72-hour free-entry windowEnter only messages sent after an ad or free CTA; do not repeat them in the categories above.

Messages customers send to your WhatsApp number do not incur a Meta charge.

Estimated Meta cost

$13.30

Estimated messages: 2,000
Potentially no-charge messages: 0
Average cost per charged message: $0.0067
Estimated volume savings: $0.00
Marketing: $12.50
Utility: $0.80
Authentication: $0.00
International authentication: Not available
Service: $0.00

Official Meta rates in USD and COP effective July 1, 2026, verified July 31, 2026. Includes 38 markets and regions.

Through September 30, service messages and certain utility templates inside an open customer-service window do not incur a charge. Free entry points may open a 72-hour no-charge window.

This estimate excludes your OneChat plan, taxes, third-party charges and Meta Business Agent token charges. One phone number's allowance is shared across every market it serves; do not repeat it when estimating each market separately.

Estimate the cost of your WhatsApp Business messages

Set up your estimate

Official volume tiers

Potentially no-charge messages

Calculate by market, category, currency and volume tier.

Compare rates through September and from October 2026

Choose from up to 47 markets and regions, depending on the period

Calculate 1,000 included service messages per phone number